I have previously written about the new element in webanalytics; monitoring and surveillance. But what do you do with all this new data? What actions can you conduct?
Analytics tools create a foundation for making rational actions and choices, but do rarely create actions on its own. Some CRM-tools do, but not many, yet. So what do [...]

What is webanalytics people ask quite often, and many think it’s only webstatistics or logfile analytics. But that’s not the case. In general webanalytics include three basic elements;

questionnaires from the web
webstatistics
user testing

That’s if you include sales and transaction data in your web statistics, otherwise that would be a neccecary 4th element.
The Monotoring and Surveillance of [...]

I lecture about web statistics several times a year in Norway. The courses are mainly targeted for beginners. There’s one test that’s an easy test to start with, that I do with participants on these courses. Of course only with those that are willing to volounteer their analytics data. I call it the 5 minute test.
As the name suggests it only takes [...]