Gone are the days when the only reason mobile phones were bought was to make conversations. Today mobile phones are not just connecting us to the whole world covering a wide range of utilities from emails to entertainment but they have become an extension of our identities.
Even the Indian consumer is not just happy with [...]

Source: Adotas
Driven by the overwhelming popularity, evangelism and impact of the iPhone on the mobile experience, the advertising industry has reached a turning point in 2008 – with all eyes on mobile, the opportunity is now to embrace the channel as a direct line into today’s consumer on their most personal of devices. 
With brands launching [...]

New Zealand Herald: Diana Pouliot, Google’s director of mobile advertising for North America, was in New Zealand for a conference where she provided some insight and tips on mobile marketing.
What have you been doing in New Zealand?
I’m participating in a conference being held by The Hyperfactory. It has pulled together agencies, marketers and people from [...]

Looking to attend conferences on mobile marketing? Earlier this month, the Mobile Marketing Association held it’s Mobile Marketing Forum in Hong Kong on December 6, 2007. The next conference is slated for April of 2008 to be held in London.
Are you looking to add mobile to your current campaigns? Are you involved [...]