Wesite Review of CasinoLaunchPad
The site Online Casino provides good information about online casino gaming. Overall, it can be termed as an effective portal for extracting information on casino gaming, listing of online casinos, gambling articles etc. It provides vast information about most of the topics involved in this field, especially the recently growing industry of casino software. Nonetheless, close analysis of the web-site unveils certain important factors that can make the portal more effective in terms of user-friendliness and usability. This analysis brings out many such factors and also compares the web-site to other portals providing the same information about online casino gaming.
Design
The site does not appear user-friendly at the first instance. It takes time to figure out the usage of the portal. The home page is overloaded with information and looks quite cluttered. There are too many links on the same page; however their sub-category links are missing. Though, the approach is not bad; it is quite non-conventional from other web-sites and hence user needs time to accommodate to the usage of the web-site. The design is terms of color contrast and theme is quite effective and is pleasing for the eye.
Images- The images are always best method to enhance the design and enrich the content. Howe ever, the home page contains twenty-one images (small in size though) and this might hinder the speed of navigation.
Content
Page Title - The page title appears a bit too long {CasinoLaunchpad.com – Best Online Casino Guide and Reviews of Casinos Online}. Smaller titles will catch the attention of the user at one go.
Headings- As already mentioned, the no. of headings are very less when compared to the amount of information available on the portal. More headings will ensure better readability and it also will provide an edge for the search engine spiders to better understand the contents of the page.
Readability- The content in terms of reading can be termed as decent. The approximate level of education needed to understand the web-site is college undergraduate, which is quite confirming to the target segment of the web-site.
Matching the focus – The focus of this portal is to act as a guide for online casino gaming. The content of the site matches the focus on most cases; however some improvements can be done in few sections of the site like eCOGRA Online Casinos & Guide. The information here is not properly organized. A good example of a properly managed section would be the Beginners Guide –Online casinos.
Statistics
The web-site has been analyzed by using information generated from Website Grader and Alexa. The site has a Google Rank of 4; which is commendable considering the competition it faces from other online casino guides. It has a traffic rank of top 1.94 % which still needs to be improved upon. No entry is found in the famous directories like More Great Gambling Sites Here, Yahoo Directory and ZoomInfo.
It can also be inferred from the generated report that the web presence of the site outside its own web-site is very less. It has very few links in the social media sites where articles are submitted generally. Hence the site needs to improve its presence in the social media-sphere.
Online Casino users from different countries – It can be noted from Fig-1 that majority of the users of this web-site are from India (37.6%) followed by United States (19%). To leverage upon this figure, some customizable features can be provided for top two countries to pull in more traffic from these countries. The casino links for different countries does not include both these countries.
Competitive Intelligence
This web-site was compared with two other online casino guides –WinnerOnline and Gamblux. Online Casino does well on many parameters like its rank on three famous keywords (online, casino and gambling). It also has a good Google page rank of 4 as compared to Gamblux with a rank of 3. However, the site has lower web-site grade than the other two sites as reported by Grader.
The possible reasons of this might be the improvement needed in the traffic rank in which other sites outperforms casinolaunchpad.com. As already mentioned the presence of the site in the social media-sphere is very low and needs to be improved upon. Another important area of improvement is the inbound links (how many other sites link to present web-site). Inbound links for Casinolaunhpad.com is 12,048 as compared to 273,117 of gamblux.com. This is one of the important reasons of the high web-site grade of the latter.
Overall, the site is well maintained and improvement on the above mentioned factors will make the site a big hit. You can also track competing websites and see how they’re doing, including what they are doing better than you.
